Rating - ***
Smokey lash, yes, kapow, sadly no. Really, this sums it up for me with this mascara. It's a decent mascara. It applies easily without clumping. It does a decent job of thickening lashes. What I don't like... it doesn't do a great job with lengthening. And don't expect lift. It lengthens lashes out rather than up which leaves sort of an odd effect. You might have better luck with this if you curl your lashes first, as I did not. The formula does last well during the day without flaking or smudging and the color is a nice shiny smokey black. I actually really like the effect when I coat this mascara over a different one, but I wouldn't buy it again if it couldn't stand on it's own. Especially not for $19 a tube.
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